About Toy Magic

Toy Magic started as a Specialty Toy Store in the Lehigh Valley, Pennsylvania in 1986.

Currently we are in the center of the Lehigh Valley in our award winning store located in Beautiful, Historic Downtown Bethlehem.
We are easy to get to and there is plenty of nearby parking.

Established in 1998, Toy Magic in Bethlehem is a favorite destination of Lehigh Valley Residents and Visitors alike.

We offer the same great services as we always have:

To this day, we maintain the original philosophy of providing toys that are valuable to children.
We continue to learn from our customers, children and adults alike, what helps children grow into thoughtful and creative people.

In a nutshell, good toys are the tools of learning.
Good toys can be skill-building, social, stimulating, therapeutic, relaxing, and above all else Brain Food.

The team at Toy Magic is very proud to have won "Best of the Valley" as voted by readers of Lehigh Valley Magazine.
This marks our eighth year for this honor and we thank all our loyal customers for recognizing us for our contributions to the Lehigh Valley.

Along the way, Toy Magic moved a few times. Our stores were in Wescosville, near the Allentown Fairgrounds and then on the West End of Allentown.

We are working on a new project to establish a great new concept store on the western side of the Lehigh Valley, so please stay tuned to this website.